the pinnacle of WhatsApp’s India cost enterprise, Manesh Mahatme, has stop after better than a 12 months with the Meta Platforms-owned agency to affix Amazon India, a supply informed Reuters on Thursday.
Mahatme’s exit comes at a important time for WhatsApp, which is searching for to ramp up its funds service in a extremely aggressive market and lock horns with extra established gamers comparable to Alphabet’s Google Pay, Ant Group-backed Paytm and Walmart’s PhonePe.
all by his stint at WhatsApp Pay, the agency obtained regulatory approval to better than double its funds offering to a hundred million prospects in India, its biggest market with better than half a billion prospects whole.
Mahatme has joined as director of product inside the e-commerce division of Amazon.com in India, the supply acknowledged.
He joined WhatsApp Pay in April 2021. Mahatme was beforehand on the board of Amazon Pay India between 2014 and 2021, in protecting collectively with his LinkedIn profile.
WhatsApp in a press launch acknowledged Mahatme performed an important function in rising entry to WhatsApp funds in India, including the funds service was “a precedence for Meta and we’re going to proceed to innovate and drive momentum as a aspect of our broader efforts.”
Amazon did not reply to a request for remark.
WhatsApp rolled out cashback rewards this 12 months to lure extra Indians to its peer-to-peer funds service, regardless that the regulatory caps on quantity of prospects that will use its service meant it continues to face stiff opponents from rivals.
© Thomson Reuters 2022
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