Thu. Sep 29th, 2022


Google is reportedly creating two new media codecs to current extreme Dynamic range (HDR) video and 3D audio beneath a mannequin new shopper-recognizable mannequin title. As per a report, the Alphabet-owned agency shared its plan for open media codecs, internally usually acknowledged as undertaking Caviar, at a closed-door event with hardware producers, earlier this 12 months. Google’s entry will effectively deal with Dolby Atmos and Dolby imaginative and prescient, that are at present out there to hardware producers at an further licensing payment. Google reportedly intends to counter this licensing costs mannequin by offering royalty-free media codecs that permit hardware producers to current associated premium media experiences at no further price.

primarily based on a report by Protocol, Google’s Group Product supervisor Roshan Baliga, laid out the aim of the undertaking as to assemble “a extra healthful, broader ecosystem” for premium media experiences, in a leaked video of the closed-door presentation with hardware producers.

Google’s efforts to make open media a actuality have, till now, primarily centered on the event of latest open-supply codecs — packages that compress and decompress audio and video media, primarily based on the report. however, undertaking Caviar will deal with creating 3D audio and HDR video codecs that utilise current codecs however current extra rich, extra immersive media playback experiences.

the agency reportedly intends to take the choices a step forward of Dolby by offering greater flexibility round a wider range of audio setups and permitting buyers to file video in HDR10+ after which share it through YouTube and fully different companies.

As per the report, Dolby at present costs tv producers $2 (roughly Rs. a hundred and sixty) to $three (roughly Rs. 240) to license Dolby imaginative and prescient, primarily based on its Cloud Media options, Senior vp, Giles Baker. however, Dolby hasn’t publicly disclosed licensing costs for Atmos; which is alleged to be significantly decrease than the $15 (roughly Rs. 1,200) per license for Dolby Atmos audio on Xbox console.

Samsung beforehand tried its hand at establishing one other selection to Dolby imaginative and prescient by co-creating HDR10+, however did not know its remaining imaginative and prescient of turning proper into a household title, primarily based on Protocol, whereas extreme streaming service gamers like Netflix, Disney+, and HBO Max, have added assist for and endorsed Dolby imaginative and prescient. a bunch of firms referred to as the Alliance for Open Media, will be creating a mannequin new audio format referred to as Immersive Audio Container for 3D experiences on a unfold of open codecs, however its potential to deal with the mannequin title of Dolby stays to be seen. Google, alternatively, is properly positioned to deal with Dolby, if it utilises the affect of its YouTube app on good TVs and streaming machine producers, primarily based on the report.




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