Fri. Oct 7th, 2022


Apple Music will develop into the title sponsor of the large Bowl halftime current, taking on from PepsiCo Inc.

Apple Music will develop into the title sponsor of the large Bowl halftime current, taking on from PepsiCo Inc., which has had its title on the star-studded intermission program since 2013.

Apple Inc.’s sponsorship begins this season with large Bowl LVII, which may in all probability be performed in Arizona in February. The $2.5 trillion tech agency could have paid as a lot as $50 million a yr for the 5-yr deal, Sportico reported, with out saying the place it bought the information.

The costly sponsorship’s announcement additionally coincides with Apple’s bid for the rights to stream the NFL’s Sunday evening time video games. the agency is taken into consideration the entrance-runner for the favored package deal of video games, for which the league is searching for $2.5 billion, an enhance of $1 billion over its current tackle DirecTV.

Apple has typically stayed away from sponsorships, that are primarily a advertising tactic. Apple Music sponsored the German soccer membership FC Bayern Munich for at the least two years final decade. nonetheless the agency does have a protracted historic previous with the large Bowl: it has been working adverts in the course of the event since 1984, when it first launched the Apple Macintosh private pc.

PepsiCo introduced in may it was ending its 10-yr sponsorship run. The large Bowl, the nationwide soccer League’s annual season-ending championship, is amongst the assorted most-watched sporting occasions on the planet. greater than one hundred twenty million viewers watched the halftime current in 2022, with complete US viewers rising 6% from the earlier yr.



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